Hi! my name is erin.

I'm a Content Designer and UX writer.

I believe writing is design. I understand that strategy and structure form the backbone of successful stories. And I know nobody visits a website, app or other digital destination to marvel at its UI. They go for information, education or entertainment. In other words, they go for the content.

And so, your content must be ready. It must be useful, meaningful and satisfying. My job as a content designer looks different every day, but it’s always about putting content first. Because doing so puts the customer first.

I structure and craft content that enables successful stories. I know the ins and outs of the editorial process and the challenges of architecting a well-oiled online user experience. I can help improve the quality and consistency of your content throughout the customer journey.

Let's get your content working smarter for you and your customers. Contact me at erin@andersoneditorial.com.

 

Photo credit: Penelope Prior

“In my 15 years working with web content, Erin is the single best copywriter I’ve ever encountered. Hire her now.”
— Kristina Halvorson, Founder of Brain Traffic, Confab Events and Button Conference; Author, Content Strategy for the Web

content & writing Services

Content Strategy & Navigation Design

I use data, logic and empathy to ensure your content is sensibly structured and optimized to help your customers find what they need the first time. 

Brand Messaging & Marketing

From internal comms to customer-facing language, I help brands clarify and evolve their approach to language, ensuring relevance, reach and impact.

Straight-up Copywriting

Sure, AI can do that. Except when it can’t. Whether it’s an article, a post or a product description, I’m committed to the art and science of words done right.

Ready for better content?

Let's talk about how I can help make your digital landscape a brighter, happier place.